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Following a competitive pitch, IT support specialist SmartFixIT are the latest client to be ‘wowed’ by the Clearsilver approach to creative brand building and wasted no time in appointing us to launch the brand to consumers, trade and the media. With significant investment in the final quarter, Yorkshire based SmartfixIT briefed Clearsilver to undertake and develop a communications programme for the brand launch which will wholly encompass the company’s unique national solution to home and business computer user problems, using a network of independent computer engineers/technicians and small IT businesses. Benefiting from a board of renowned high profile investors and experienced IT entrepreneurs, SmartFixIT’s investment behind the brand and the appointment of Clearsilver to manage the launch signifies their belief in the unique business proposition and the team at Clearsilver that will help make it a success. So we thought we’d better get started... We’ve all been there - computer failures, error messages, losing that all important piece of work, it can make the sanest of us want to, well, scream! With this, Clearsilver decided it was time to wave goodbye to IT hell and develop a high impact, innovative, creative concept for SmartFixIT, developing a highly emotive and memorable campaign featuring individuals in various states of distress caused by all too familiar IT problems. Phil Willis MP Supports Launch Phil Willis MP showed his support for local business by attending the launch of SmartFixIT last month. He also presented winning school children from nearby Starbeck Community Primary School with their prizes for designing a SmartFixIT Superhero mascot and spoke enthusiastically about the young generation being the beneficiaries of, and torch carriers for the future of technology. Campaign Trail   We then set about developing a portfolio of holistic and cohesive communications for the launch, from emotive consumer ads, through to direct mail, outdoor media and a PR programme aimed at creating maximum coverage in consumer and trade press. If you’d like to find out more about what we do, please get in touch...

	LEEDS: 80 York Street Leeds LS9 8AA 0113 307 5900 info@clearsilver.co.uk

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